Kung-fu styles: about internet marketing

Being in small business today necessitates a certain degree of familiarity with the language of the Internet. After all, marketing online has become one of the cheapest, easiest options available for small business with little or no barriers to entry. But entering into the online world has also meant adoption of a whole new vocabulary and way of thinking. Here is a brief look at Search Engine Optimization, metrics and the new tools of small business success.

What brand exposure does Facebook give you? Measuring impact on the Internet has long been a matter of metrics, but recently, ComScore Inc., specializing in the measurement of all things online, has announced a tool to measure brand exposure on the world’s largest social network. What can you learn about how Facebook impacts your brand WSJ

There’s a new sheriff in town. Whatever the impact of Facebook and other other social networks, one newcomer seems destined to gobble up at least a portion of the market, enough that it may make you think twice about ignoring exposure here. It’s time to get real about Google+. Bloomberg BusinessWeek

Spying on your competitor’s SEO. Search Engine Optimization is not done in a vacuum. Equally important to your efforts are the efforts of your competitors, fighting you for, perhaps, the same customers, the same traffic and the same advertisers. This tool, free for now during the beta, will be an eyeopener. SEO Book

Small business SEO: a success story. While trying to become a motivational speaker, David Leonhardt discovered he had a gift for search engine optimization, promoting his own site easily to a number 1 Google position. Combining these skills with a passion for writing, Leonhardt was able to launch a business based on the new business marketing of the Internet. BizSugar Blog

Why Google’s not the only game in town. However powerful the number one search engine may be, it’s best for small business owners seeking to market their products, services or Websites via SEO to remember the competition. Here’s a peek inside the Bing Webmasters Tools, an alternative to Google that is best to keep in mind while marketing your site. SEO Book

Social media channels and the metrics of success. If presence on the social media–Facebook, Twitter, Google+–is being counted as authority by the Google algorithm, than involvement on these platforms is critical for your business as is making sure your content gets shared. Want to learn more about how it’s done? Follow the link. startupsmart

Why you SHOULD be using Google+. Blogging consultant Michael Martine is as conscious as the next person about joining another time sucking social network, but this, he insists, is not one of those. If you wantnto understand, from a blogger’s perspective the value of being involved with the new Google social group, read more at the link. Remarkablogger

Targeting the longtail. There are many ways to market your content online. Choosing the most obvious keywords given your target audience may be the simplest approach. But are there better options out there? Believe it! Introducing longtail marketing. Nick Stamoulis

From Small Business TrendsSEO and the Metrics of Success

Read more posts on Small Business Trends »

Running a restaurant is, above all things, a people business. You’re selling more than just food: from the hostess to the chef, the staff at your restaurant work to create an ideal atmosphere for your customers. Quick, friendly service, attentive waitstaff and responsive management can sometimes make up for even a mediocre meal.

An online presence is now an essential part of reaching out to customers: through your website, you can attract new customers, engage with regulars, and help develop your brand. Using just a few simple tips, you can make your piece of online real estate produce real dividends for your restaurant.

Your website is your front door—open it!
For many eateries, a website can serve as the restaurant’s front door; make sure yours is easy to find and easy to enter. A website doesn’t have to be elaborate: a page with your restaurant’s name, business hours, menus and contact information is a great start. Other restaurants use their websites to reflect their business’s atmosphere, to give customers news about upcoming events and specials. Creating a pleasant interactive experience online can make it easy for customers to take the next step and visit you in the real world.

Get friendly with social media
Using social media platforms like Foursquare and Facebook is becoming second-nature for younger computer and smartphone owners. People use these programs to find their favorite food joints and to tell friends about new ones—so Twitter chatter and Facebook posts can translate to more traffic through your doors.

Use social media to reach out to your customers: the traffic you can generate on social media sites is a great way to increase your online visibility. Use your social media accounts to connect with your customers—even a quick exchange on Twitter can make potential customers feel like they’re getting special attention. You may have to invest in a little online training for your official social media person, but it’s worth it to have someone devoted to it full-time.

Reward your regulars (through Facebook deals, e-mail lists, etc.)
If you’re lucky enough to have a group of regular customers, show them they’re appreciated! Use some B2B (business-to-business) marketing strategies to give your best customers a little special treatment. While programs like Groupon and Living Social can get people in the door, you’ll still need a way to reward the people who help maintain your bottom line. Consider a special VIP e-mail list, or maybe even hosting a weekend lunch or dinner for hardcore fans of your restaurant.

Marketing for a restaurant can be tough, but using the Internet to advertise is one of the best ways to get noticed. It seems simple, but internet marketing can take a lot of time, effort and persistence. Stick with it and you’ll see the benefits revealed in happy, satisfied customers.

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Kung-fu styles

Wednesday, August 3, 2011

about internet marketing

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