Group buying site Groupon is growing so fast that its “deals of the day” are attracting the attention of big brand names like the Gap. One small business owner believes this growth is making Groupon “greedy,” so much so that it chose not to honor a signed contract because the agreed upon margins were too small. This is his story.
In January, small business owner Gregroy Yonke used Groupon to run a Featured Deal that gave buyers half off his Phoenix, Arizona Entrees to Go guided cooking sessions. Yonke couldn’t have been more pleased with the results — Groupon delivered new customers who became repeat customers, he says.
After taking the summer to explore working with a bevy of new Groupon clones, Yonke got a call from Groupon indicating that the company was interested in having him run another featured deal. And so, Yonke put off his other marketing plans for another go-around with Groupon, because in his mind, “Groupon is bigger than all the others combined.”
Talks progressed and eventually the terms of the new deal were decided. On September 7, Groupon e-mailed Yonke a merchant agreement and asked him to reply to the e-mail with “agree” in the subject line. Yonke did so on September 14, believing this meant there was now a contract in place guaranteeing him another featured deal within four to six weeks time. That time frame had been discussed in the e-mail exchanges, but was not, in fact, included in the agreement.
Then, on October 11, Yonke was notified that his deal had passed through the “vetting” stage, meaning it had been approved for scheduling. Yonke was anxious to view and approve the deal copy, but his Groupon representative wrote to inform him that the deal would be prepared after it had been scheduled.
This is when things started to go awry. On October 19, Yonke e-mailed his rep to once again press to find out the date on which his deal would run. Here’s the response he received, with confidential information redacted:
“After further deliberation, we have decided that we are not going to be moving forward with the rate confirmation for Entrees to Go. After running the numbers, we don’t feel it is the right move for us at this time. I appreciate your interest in running again, and unfortunately, we were not able to make it work on our end for a second feature. I wish you the best moving forward.”
Astonished, Yonke e-mailed back asking, “On what basis are you making this decision?”
Groupon’s response was as follows:
“With the margin in place, we will be at a loss running this feature. It simply is not in the best interest of Groupon to run Entrees to Go at this time. Per the rate confirmation, Section 1.3, ‘Groupon will offer the Vouchers for sale on dates in its discretion.’ We are choosing, with all due respect, not to move forward at this time. I appreciate your patience and apologize that it doesn’t work at this time.”
In a conversation with Mashable, Yonke explained that he was quite taken aback by the response because he believed that there was a legal contract in place guaranteeing him a featured deal for Entrees to Go.
Yonke also shared that at one point Groupon pressured him to “sweeten the deal,” which he agreed to do, but only if Groupon agreed to take the same dollar amount — i.e. not the same percentage of sales — as agreed to in the initial deal. Groupon, however, wanted the same percentage, and that was just something “I couldn’t afford to do … I was already losing money on the other deal,” he said.
Earlier today, Yonke was again contacted by Groupon, but this time offering him a personalized deal, and not a featured deal. Personalized deals are only sent out to select, more targeted, audiences in the Groupon subscriber base, but Yonke was only interested in the featured deal, which would have gone out to all of Phoenix.
For Yonke, this Groupon deal represented the entirety of his marketing strategy, and it was the only way in which he was planning to attract new business at the Entrees to Go store he owns with his wife Dorothy.
Yonke believes he was overlooked because of the small stature of his business. He points to the fact that the featured deal running in Phoenix today is for Coldwater Creek, a national retailer with a much more prominent brand name. He says, “I get it … they can do a featured deal for the Gap and make $11 million in one day.”
The jilted small business owner reached out to Mashable to share his experience primarily because his marketing plans for bringing in end-of-year business have been stymied. He’s currently offering the deal through the FAQ portion of his own website, but admittedly does not have reach to a large audience.
Given Groupon’s immense growth this year, it follows that the startup will have disgruntled customers from time to time — and we’ve seen this before. While Mashable has confirmed the legitimacy of the e-mail communications between Yonke and Groupon, we caution the reader to remember that this is just one small business owner’s story.
Still, we felt this story to be of particular interest because it suggests that Groupon is shifting the focus of the featured deals away from the small business owners they once catered to. The smaller businesses, instead, seem to be destined for relegation to its personalized deals product or the do-it-yourself Groupon Stores.
Prior to publishing, Mashable reached out to Groupon for comment, and we’re told the company is now looking into the matter. We’ll update this post when there’s an official statement from the company.
For more Social Media coverage:
Earlier this year, Formspring, a San Francisco-based social Q&A startup, got tongues wagging when it raised $2.5 million in its Series A funding mostly from top angel investors. The round, led by Freestyle Capital, turned out to be a coming-out party for angel investors who have become a big factor in Silicon Valley’s ecosystem.
Seven months later, Formspring is making news again. We’ve learned the company has raised $10 million in fresh funding in a round led by Redpoint Ventures. Geoff Yang, a well-known digital media investor, is leading the investment on behalf of Redpoint. The new round values Formspring somewhere around $45 million. The company declined to comment on the funding.
Formspring’s is relatively simple offering; you sign-up and create a page and then anyone can ask you anything, even anonymously. In many ways, it’s like blog comments, minus the blog post. Apparently, this is something folks like to do; the company says it has about 40 million unique visitors who show up every month. That growth is costing the company a pretty penny and has been a focus of its recent hirings.
The new investment is part of a growing trend. Fast-growing startups with momentum are able to raise big rounds of money, as Sand Hill Road investors try to cherry pick from a vast number of consumer web and mobile companies. Formspring fits the bill; the company claims more than a billion questions have been answered on its platform.
Formspring.me is also part of a group of startups (and large companies) trying to capture a piece of what is a massive and ever-evolving web trend: personal expression. It started with blogs; it spread with micro blogging (Twitter and Facebook) and, more recently, self-expression through remixing (Tumblr.) Answering questions as an expert is only an extension of that trend, which is why you’re seeing services like Formspring get momentum, and hence the money.
From the Video Archives Chat with Formspring.me CEO Ade Olonoh:
Related content from GigaOM Pro (sub req’d):
- How to Make Google Matter in Social Media
- Will Games Help Google Figure Out How to Be Social?
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Group buying site Groupon is growing so fast that its “deals of the day” are attracting the attention of big brand names like the Gap. One small business owner believes this growth is making Groupon “greedy,” so much so that it chose not to honor a signed contract because the agreed upon margins were too small. This is his story.
In January, small business owner Gregroy Yonke used Groupon to run a Featured Deal that gave buyers half off his Phoenix, Arizona Entrees to Go guided cooking sessions. Yonke couldn’t have been more pleased with the results — Groupon delivered new customers who became repeat customers, he says.
After taking the summer to explore working with a bevy of new Groupon clones, Yonke got a call from Groupon indicating that the company was interested in having him run another featured deal. And so, Yonke put off his other marketing plans for another go-around with Groupon, because in his mind, “Groupon is bigger than all the others combined.”
Talks progressed and eventually the terms of the new deal were decided. On September 7, Groupon e-mailed Yonke a merchant agreement and asked him to reply to the e-mail with “agree” in the subject line. Yonke did so on September 14, believing this meant there was now a contract in place guaranteeing him another featured deal within four to six weeks time. That time frame had been discussed in the e-mail exchanges, but was not, in fact, included in the agreement.
Then, on October 11, Yonke was notified that his deal had passed through the “vetting” stage, meaning it had been approved for scheduling. Yonke was anxious to view and approve the deal copy, but his Groupon representative wrote to inform him that the deal would be prepared after it had been scheduled.
This is when things started to go awry. On October 19, Yonke e-mailed his rep to once again press to find out the date on which his deal would run. Here’s the response he received, with confidential information redacted:
“After further deliberation, we have decided that we are not going to be moving forward with the rate confirmation for Entrees to Go. After running the numbers, we don’t feel it is the right move for us at this time. I appreciate your interest in running again, and unfortunately, we were not able to make it work on our end for a second feature. I wish you the best moving forward.”
Astonished, Yonke e-mailed back asking, “On what basis are you making this decision?”
Groupon’s response was as follows:
“With the margin in place, we will be at a loss running this feature. It simply is not in the best interest of Groupon to run Entrees to Go at this time. Per the rate confirmation, Section 1.3, ‘Groupon will offer the Vouchers for sale on dates in its discretion.’ We are choosing, with all due respect, not to move forward at this time. I appreciate your patience and apologize that it doesn’t work at this time.”
In a conversation with Mashable, Yonke explained that he was quite taken aback by the response because he believed that there was a legal contract in place guaranteeing him a featured deal for Entrees to Go.
Yonke also shared that at one point Groupon pressured him to “sweeten the deal,” which he agreed to do, but only if Groupon agreed to take the same dollar amount — i.e. not the same percentage of sales — as agreed to in the initial deal. Groupon, however, wanted the same percentage, and that was just something “I couldn’t afford to do … I was already losing money on the other deal,” he said.
Earlier today, Yonke was again contacted by Groupon, but this time offering him a personalized deal, and not a featured deal. Personalized deals are only sent out to select, more targeted, audiences in the Groupon subscriber base, but Yonke was only interested in the featured deal, which would have gone out to all of Phoenix.
For Yonke, this Groupon deal represented the entirety of his marketing strategy, and it was the only way in which he was planning to attract new business at the Entrees to Go store he owns with his wife Dorothy.
Yonke believes he was overlooked because of the small stature of his business. He points to the fact that the featured deal running in Phoenix today is for Coldwater Creek, a national retailer with a much more prominent brand name. He says, “I get it … they can do a featured deal for the Gap and make $11 million in one day.”
The jilted small business owner reached out to Mashable to share his experience primarily because his marketing plans for bringing in end-of-year business have been stymied. He’s currently offering the deal through the FAQ portion of his own website, but admittedly does not have reach to a large audience.
Given Groupon’s immense growth this year, it follows that the startup will have disgruntled customers from time to time — and we’ve seen this before. While Mashable has confirmed the legitimacy of the e-mail communications between Yonke and Groupon, we caution the reader to remember that this is just one small business owner’s story.
Still, we felt this story to be of particular interest because it suggests that Groupon is shifting the focus of the featured deals away from the small business owners they once catered to. The smaller businesses, instead, seem to be destined for relegation to its personalized deals product or the do-it-yourself Groupon Stores.
Prior to publishing, Mashable reached out to Groupon for comment, and we’re told the company is now looking into the matter. We’ll update this post when there’s an official statement from the company.
For more Social Media coverage:
Earlier this year, Formspring, a San Francisco-based social Q&A startup, got tongues wagging when it raised $2.5 million in its Series A funding mostly from top angel investors. The round, led by Freestyle Capital, turned out to be a coming-out party for angel investors who have become a big factor in Silicon Valley’s ecosystem.
Seven months later, Formspring is making news again. We’ve learned the company has raised $10 million in fresh funding in a round led by Redpoint Ventures. Geoff Yang, a well-known digital media investor, is leading the investment on behalf of Redpoint. The new round values Formspring somewhere around $45 million. The company declined to comment on the funding.
Formspring’s is relatively simple offering; you sign-up and create a page and then anyone can ask you anything, even anonymously. In many ways, it’s like blog comments, minus the blog post. Apparently, this is something folks like to do; the company says it has about 40 million unique visitors who show up every month. That growth is costing the company a pretty penny and has been a focus of its recent hirings.
The new investment is part of a growing trend. Fast-growing startups with momentum are able to raise big rounds of money, as Sand Hill Road investors try to cherry pick from a vast number of consumer web and mobile companies. Formspring fits the bill; the company claims more than a billion questions have been answered on its platform.
Formspring.me is also part of a group of startups (and large companies) trying to capture a piece of what is a massive and ever-evolving web trend: personal expression. It started with blogs; it spread with micro blogging (Twitter and Facebook) and, more recently, self-expression through remixing (Tumblr.) Answering questions as an expert is only an extension of that trend, which is why you’re seeing services like Formspring get momentum, and hence the money.
From the Video Archives Chat with Formspring.me CEO Ade Olonoh:
Related content from GigaOM Pro (sub req’d):
- How to Make Google Matter in Social Media
- Will Games Help Google Figure Out How to Be Social?
- Why Google Should Fear the Social Web
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Minecraft dev explains sales transparency PC <b>News</b> - Page 1 <b>...</b>
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On this day after Thanksgiving, we thought we'd create a feast of small business resources ourselves. Please dig in and enjoy every tasty morsel. This bonanza.
Web type <b>news</b>: iPhone and iPad now support TrueType font embedding <b>...</b>
This is also exciting news, as TrueType fonts are superior to SVG fonts in two very important ways: the files sizes are dramatically smaller (an especially important factor on mobile devices), and the rendering quality is much higher. ...
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Minecraft dev explains sales transparency PC <b>News</b> - Page 1 <b>...</b>
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Small Business <b>News</b>: Small Biz Bonanza
On this day after Thanksgiving, we thought we'd create a feast of small business resources ourselves. Please dig in and enjoy every tasty morsel. This bonanza.
Web type <b>news</b>: iPhone and iPad now support TrueType font embedding <b>...</b>
This is also exciting news, as TrueType fonts are superior to SVG fonts in two very important ways: the files sizes are dramatically smaller (an especially important factor on mobile devices), and the rendering quality is much higher. ...
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Minecraft dev explains sales transparency PC <b>News</b> - Page 1 <b>...</b>
Read our PC news of Minecraft dev explains sales transparency.
Small Business <b>News</b>: Small Biz Bonanza
On this day after Thanksgiving, we thought we'd create a feast of small business resources ourselves. Please dig in and enjoy every tasty morsel. This bonanza.
Web type <b>news</b>: iPhone and iPad now support TrueType font embedding <b>...</b>
This is also exciting news, as TrueType fonts are superior to SVG fonts in two very important ways: the files sizes are dramatically smaller (an especially important factor on mobile devices), and the rendering quality is much higher. ...
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