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Friday, June 17, 2011

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11 Responses to “Did Watts’ surfacestations.org paper show that surface temperature trends are unreliable? No.”

Peter Risdon Says:

May 16, 2011 at 2:40 pm | Reply

The paragraph you quoted from ends with this sentence:

“According to the best-sited stations, the diurnal temperature range in the lower 48 states has no century-scale trend.”

That was a surprise given the tenor of this post: “… maybe this is the end to questions as to whether surface temperature increases actually exist.”

Did you mean that we can now say the answer to that is that surface temperature increases do not exist? Or that, pace Keenan in the WSJ, the data do not contain statistically significant trends?
- andyrussell Says:
  
  May 16, 2011 at 2:58 pm | Reply
  
  I don’t think diurnal temperature range is very important. Do you?
  
  What’s more, the “century-scale” bit covers some interesting detail. Before Fall et al., it seems that the only work on diurnal temperature range showed a negative trend from the mid-century to 1980s-ish. What Fall et al. found was that this has increased again since the 1980s. So there’s no “century-scale trend”.
  
  But that tells you very little about mean surface temperature trends.
  - Mark Says:
    
    May 17, 2011 at 10:45 pm
    
    I have heard it claimed that the reduction in diurnal temperature range over the past few decades provides evidence that GHG increases are responsible for the warming. In that sense, some people think diurnal temperature range is important.
    
    Incidentally, I don’t think Fall et al. were the first to find that DTR has increased since the 1980s. I read a paper that said much the same thing a few years ago.
    
    Sorry for the lack of references to back up these statements. I’m a little too busy at the moment to chase them up.
  - andyrussell Says:
    
    May 18, 2011 at 8:43 am
    
    Ok, so I’m probably not giving DTR as much significance as it deserves.
    
    My point is that I don’t really care about DTR. I don’t think I know anyone who has a particular interest in DTR. If this paper had been published by anyone else I wouldn’t have looked at it. It’s not very interesting. It’s just another paper on climate observations that fits in with the “consensus view of climate change” or however you want to put it. That’s useful, but not to me or most people.
    
    If, however, the paper had shown what Watts has been saying it would show for quite a while now (i.e. that the postitive temperature trend in the surface station record in the US was an artefact of poor station siting) then that would have been very interesting. To me and to many other people.
    
    But it didn’t.
- Ben Says:
  
  May 16, 2011 at 4:49 pm | Reply
  
  So Peter… If the diurnal high and the diurnal low both rise by 1°C, you think this means there has been no warming? After-all, the diurnal range hasn’t changed! Others might draw a different conclusion.

Peter Risdon Says:

May 17, 2011 at 8:26 am | Reply

I understand diurnal range has significance, and the relationship between day and night time temperature ranges is important, especially with regard to the period 1950 to 1980 when the effect of man-made global warming, it has been argued, was masked by a cooling but revealed by the changes in the relationship between these ranges.

I further understand that this argument is based on the idea that human pollution caused this daytime cooling, that it affected the range of day time temperatures as well as the difference between night time temperatures which continued to show warming, and daytime ones that didn’t. This makes day time temperature range significant: if this is right it would be expected to show a variation that correlates with human activity.

But this isn’t my field; I’m just reading what I can in an attempt to understand as much as possible about an important issue and, for me at least, that means reading Watts and reading this blog. Just searching out stuff you’re already disposed to accept isn’t good enough. My comment was prompted by what struck me as a somewhat partial quotation and exasperation: I’m with Feynman when he said you should point out the problems with a theory, not just the things that support it.

[It's not really a "partial quotation" is it? That sentence you are interested in is stuck on the end of the abstract as a new paragraph and isn't really related to the 2 sentences I quote and which are related to the subject of this post. I'm not really interested in DTR and I doubt Watts was either. - AR]

At least Watts invites people with different views to post on his blog and has been at the forefront of attempts to cross the ideological divide, not least with Judith Curry.

Ben, of course you’re right. Andy, a century is an arbitrary scale, of course.

I’d still be interested in your take on statistical significance.
- JMurphy Says:
  
  May 17, 2011 at 12:05 pm | Reply
  
  In what way has Watts atempted to cross “the ideological divide” ?
- Ben Says:
  
  May 17, 2011 at 3:16 pm | Reply
  
  Peter, I encourage a critical (i.e. thoughtful) reading of Anthony’s blog but my god do you really think he’s “at the forefront of attempts to cross the ideological divide”? Anthony has done more to harden denialist thought than anyone, with the possible exception Marc Morano.
  
  The “different views” he solicits are unthreatening fig-leaves.
- andyrussell Says:
  
  May 17, 2011 at 3:24 pm | Reply
  
  I’ve got no problem with most of what Keenan says, although he’s not the first/only person to be saying these things. There’s a JoC paper from 2010 and it was one of the useful points to come out of the UEA email enquiries (i.e. working more with stats people). Not sure where the funding was supposed to come from for these new people though!
  
  I suppose the bigger problem comes down to climate science covering so much stuff – you can’t just look at problems from a stats/dynamics/modelling/chemistry/radiation/whatever perspective for too long before a) not getting very far or b) needing to doing something you’ve not done before.

omnologos Says:

May 19, 2011 at 7:21 am | Reply

Am surprised nobody claimed it was irrelevant as the US only covers 2% of the globe…
- andyrussell Says:
  
  May 19, 2011 at 7:43 am | Reply
  
  Maybe that’ll be Watts’ next move: if you can’t find anything in the US, let’s give Europe a go.
  
  I can’t imagine there’d be much enthusiasm left for such a project, though.

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Wednesday, May 18, 2011

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Friday, April 22, 2011

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Images:. Use the alt attribute to provide descriptive text. In addition, we recommend utilizing a human-readable caption and descriptive text around the image.

Why would they ask us to do that? The answer is simple, really; search engines have a similar problem as blind users. They cannot begin to see the images.

Many webmasters and inexperienced or unethical SEOs abuse using this attribute, attempting to stuff it with keywords, hoping to achieve a particular keyword density, which isn't as relevant for rankings now since it was previously.

On the contrary, high keyword density can, on some search engines, trigger spam filters, which may create a penalty for the site's ranking. Even without such a penalty, your site's rankings won't benefit from this tactic.
This method also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that really read aloud the items in what's shown on the screen. In browsing the net, the alt features of images are read aloud too.

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What is an Alt attribute?

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What used within an image's alt attribute should be its text equivalent and convey exactly the same information or serve exactly the same purpose the image would.

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Some examples:

Some SEO Optimization Tips

If a search button is a magnifier or binoculars its alt text should be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

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Always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.

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Alt text ought to be determined by context. Exactly the same image in a different context may need drastically different alt text.

Try to flow alt text with the remainder from the text because that's how it is going to be read with adaptive technologies like screen readers. Someone listening to your page should hardly be aware that a graphic image can there be.
Please remember that using an alt attribute for every image is needed to meet the minimum WAI requirements, that are used since the benchmark for accessibility laws in UK and the remainder of Europe. They are also necessary to meet "Section 508" accessibility requirements in the US.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
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I. Eye-Candy

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The reason many authors can't figure out why their alt text isn't working is they don't know why the images exist. You have to determined precisely what function an image serves. Consider what it is about the image that's important to the page's intended audience.

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A method to check the usefulness of alternative text is to imagine reading the page on the phone to someone. What would you say when encountering a particular image to make the page understandable towards the listener?

Aside from the alt attribute you have a couple more tools at your disposal for images.
First, in level of descriptiveness title is within between alt and longdesc. It adds useful information and can add flavor. The title attribute is optionally rendered through the user agent. Remember they're invisible and not shown like a "tooltip" when focus is received through the keyboard. (So much for device independence). So make use of the title attribute only for advisory information.
Second, the longdesc attribute points towards the URL of a complete description of an image. When the information found in an image is important to the concept of the page (i.e. some important content will be lost when the image was removed), a longer description compared to "alt" attribute can reasonably display should be used. It can offer rich, expressive documentation of a visual image.

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It wouldn't be remiss to hope that the long description conjures a picture - the image - in the mind's eye, an analogy that holds true even for that totally blind."

Even though alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not all images need alternative text, long descriptions, or titles.

In many cases, you are best just choosing your gut instinct -- if it's not essential to include it, and if you don't have a strong urge to do it, don't include that longdesc.

However, if it's necessary for the whole page to work, then you have to add the alt text (or title or longdesc).

What's necessary and what's not depends a lot on the function of your image and it is context on the page.

Exactly the same image may require alt text (or title or longdesc) in one spot, although not in another. If an image provides simply no content or functional information alt="" or background CSS images might be appropriate to make use of. However, if the image provides content or adds functional information an alt will be required and perhaps a long description would be in order. In many cases this type of thing is a judgement call.

Image Seo optimization Tips

Listed below are key steps in optimizing images:

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Make sure that the written text at the image that's highly relevant to that image.
Again, do not lose an excellent chance to help your website with your images searching engines. Use these steps to rank better on all the engines and drive more traffic to your site TODAY.

Thursday, April 21, 2011

SEO Optimization

OwnLocal is a Y-Combinator bred startup that helps local newspapers survive on the Internet. OwnLocal swoops into small towns sprinkled across America’s less tech savvy plains and puts on quite a clever show. In no way are they grifters; but with their guaranteed promises of success, small town publishers don’t stand a chance.

Lloyd W. Armbrust, II, OwnLocal’s Founder and CEO, puts its technology in the hands of local publications, newspapers or television stations, so that they can then sell successful modern digital strategies like owning a website, blogging, SEO optimization, design, group deals and more to local businesses. In other words, OwnLocal acts like a web development department for local newspapers providing them with simple, sellable products including a white label daily deal product and a white label Yelp-like product.

“In rural America, small businesses would rather the Internet didn’t exist, but it does. We sell a package through their local newspapers that creates a website for them, writes relevant blog posts for them and pushes out media to Twitter and Facebook. So, we manage all of that for them but we do it through their newspaper.”

-Lloyd W. Armbrust

OwnLocal trains local media employees and shows them how to put on a “Web a la carte” presentation for small businesses even though the local businesses may have never heard of Groupon, Yelp or LivingSocial. To date, OwnLocal has powered more than 1,000 small businesses and over 100 publications.

OwnLocal also sells its product, “AdForge” as “the best print-to-digital ad conversion software in the world.” AdForge is designed to take print ads and put them on the web, on mobile and on tablets. AdForge easily converts print ads into clickable, shareable, printable, mappable and sendable digital ads.

Say you’re a lawyer or a plumber, OwnLocal will create websites optimized for search engines and deal with social media elements like blogging, tweeting and Facebooking, saving these small service businesses a lot of time and effort. Businesses can choose from a variety of different websites from simple splash pages to editable, manageable sites. OwnLocal then taps into its network of college students and stay at home moms to write the company’s blog posts. But again, all of this is through the local newspaper.

Today, OwnLocal announces its “Arcade” partnership with HeyZap, another YC startup, to bring more than 50,000 social and casual games to newspapers and local media. Rather than just having a few puzzle games like crosswords and Sudoku, newspapers will have access to games that reflect what their audiences have come to expect from social networks and social game sites. Initial launch partners include A.H. Belo Corp.‘s The Press-Enterprise and Impre Media, the largest Spanish language newspaper group in America as well as 25 other newspapers. OwnLocal expects that newspapers will see financial benefits, increased time-on-site and more return visits.

In York, Nebraska– a town with a population of 10,000– OwnLocal made The York News Times $140,000 last year. OwnLocal takes 30% and the newspaper gets the remaining 70% of revenues from its tech products sold. $100,000-300,000 is an easy number to make for local papers, says Armbrust. OwnLocal doesn’t work with media outlets that have circulations less than 1,000. And its sophisticated system tell them exactly how much money they can make just from circulation numbers. Guaranteed revenue reports based on circulation for dying newspapers? Maybe dreams do come true.

“The community newspaper I worked at was purchased and sold to Gatehouse Media. I started thinking, what can we do? Is there a situation where you can make this product that’s all-encompassing that could make these newspapers money? I felt for these guys. Print is declining.”

–Lloyd Armbrust

Armbrust has worked in the newspaper industry for 11 years, including two years working on OwnLocal. His Co-Founder Jason Novack is the hardcore hacker in the pair. Armbrust says their main competitor, ReachLocal charges 5 times as much as OwnLocal because they utilize a network of 1,000 local sales reps.

To date, OwnLocal has received just under a million seed funding from Y Combinator, Baseline Ventures, Lerer Media Ventures, Paul Buchheit, Joshua Schachter and Alex Moore.